No list is clean unless it is verified regularly. Every year, approximately 30% of your lists go bad and become hard bounces. That means, they technically become unreachable. So, your lists produces less return on your investment (ROI) almost every day.
If this is the first time you will send email marketing campaigns to a list or you haven’t verified your list for a long time, you may want to make a fresh start with INBOX email verification.
Starting your email marketing campaign without email verification means purchasing bigger plans for unreachable contacts. Bigger plans come with bigger prices. Email list verification does not cost extra. It is for better Return on Investments (ROI) with less expenses in the long run.
Lists that are verified by INBOXVerify are 98% ready to send. Eliminating bounce addresses means maximum deliverability.
Email list verification is simple. INBOXVerify automatically starts an analysis after you drag/drop your list to the panel. It allows you to real-time track your results.
All email marketing platforms score your sending reputation dynamically, according to your campaign success. This reputation score is also very important for your deliverability. If you start your email marketing campaigns with a list that contains high numbers of bounces, you get a low reputation score; which is hard to increase. It takes a single sending to get a low reputation; but months to increase it.
Sending campaigns to a list that contains high numbers of bounces decreases your reputation score. This also decreases your deliverability in your next email marketing campaigns. So, you deliver to lesser number of inboxes. Sending campaigns to a list that contains high numbers of bounces decreases your reputation score. This also decreases your deliverability in your net campaigns. So, you deliver to lesser number of inboxes. INBOX detects all the bouncing addresses after your campaigns and stops sending to them automatically. However, making a bad start affects your campaign results for a long time. It is essential to keep a high reputation from the start.
Sending campaigns to a list that contains high numbers of bounces can put you into the blacklists of email service providers. This does not only affect your email marketing; but can cause problems for your intercorporate mailings.